The idea behind the kitchen video project was to create high quality content for Nigl to achieve brand awareness on social media. We decided to make it authentic, but with a professional look. The video was uploaded to Facebook and Youtube, but also Instagram as a 'Teaser Version' and then promoted via Facebook ad manager.
On top of that, I sent the video link to some local media pages who might be interested in this kind of content. In that way we got additional shares and reach.